Willie S. Lim it Qoun and Hazel C. Hong started their younger years working with various international buyers. Both have grown accustomed to religiously practicing high quality standards and applying current European and American trends, while achieving very competitive pricing.

Inspired by the potential of bringing in fashionable and excellent quality yet affordable clothes that are at par with the world’s retail giants by our own Filipino workers to the local market, helping people achieve a better lifestyle in the process, they decided to enter the direct selling industry. D.E.I. Direct Sales by DRAGONWORLD, thus, was born, with its head office being situated at West Avenue, Quezon City, Philippines.

Just as the dragon in Chinese mythology symbolizes good deeds, royalty and an unending quest for personal improvement,D.E.I. - launched last May 30, 2003 - envisions itself as successfully enhancing its business partners’ lifestyles through competitive products that assure utmost customer value, as well as through the continuous development and empowerment of well-rounded leaders worldwide. It seeks to become an avenue for potential entrepreneurs to achieve financial stability and personal fulfillment by providing them extensive support in terms of practical product, business and leadership orientation, while strengthening our Philippine industries through livelihood opportunities for our countrymen. As the company expands, it hopes to make significant contributions not only in people’s lives but also to the nation and the world as a whole - growing leaders who can grow more leaders, thereby multiplying the impact D.E.I. Brings.